Ambassador Program Terms and Conditions

These Terms and Conditions govern participation in the BDS Animal Health Ambassador Program (the "Programme"). By applying for and participating in the Programme, you agree to these terms. BDS Animal Health ("BDS", "we", "us") may approve, decline, or remove applicants and ambassadors at its sole discretion.

1. Eligibility

To participate in the BDS Affiliate Programme, you must:

  • Be 18 years of age or older
  • Be based in Australia and have a valid Australian shipping address
  • Have an active online presence, including but not limited to social media accounts, a website, blog or podcast
  • Have an audience that is primarily based in Australia
  • Have an active, public Facebook, Instagram and/or TikTok account with at least 1,000 followers.*
  • Have an active online presence, including but not limited to social media accounts, a website, blog or podcast
  • Hold a valid Australian bank account or PayPal account for payment purposes
  • Not be an existing employee, contractor or director of BDS Animal Health
  • Submit a complete and accurate application for review

BDS reserves the right to approve or decline any application at its sole discretion, without obligation to provide a reason.

*We care more about genuine engagement than follower count. If you have a smaller but highly engaged, authentic dog-loving audience, you are still welcome to apply, and we will consider your application on a case-by-case basis.

2. Programme Overview

The BDS Animal Health Ambassador Programme allows approved ambassadors to earn commission by promoting BDS products using unique tracking links and discount codes.

Upon approval, Ambassadors will receive:

  • A unique affiliate tracking link
  • A personalised discount code to share with their audience (10% off for followers)
  • Access to approved product images, key ingredient information and talking points
  • Selected BDS products for personal use, review and promotion, with additional products available at a preferred discounted rate
  • Monthly discounts on BDS products for personal use and promotion

These benefits are subject to change and will be communicated to Ambassadors in writing with a minimum of 14 days’ notice. BDS reserves the right to update, modify, suspend or terminate the Programme at any time.

2.1 Programme Term and Renewal

  • The Programme operates in fixed terms of three (3) months. Upon acceptance, Ambassadors are enrolled for the current term.
  • Ambassadors who meet the posting and conduct requirements throughout their term will be automatically enrolled into the following term, with no need to reapply.
  • Ambassadors who do not meet the minimum requirements during their term will not be automatically renewed and may be removed from the Programme at the end of the term.
  • BDS reserves the right to review participation and renewal at its sole discretion.

3. Commission Structure

3.1 Commission Rate

Ambassadors earn 15% commission on the net sale value of eligible products purchased through:

  • The Affiliate’s unique tracking link

  • The Affiliate’s assigned 10% discount code

For the avoidance of doubt, Ambassadors may not earn commission on their own purchases (self-referrals). Any such transactions will be reversed.

3.2 Net Sale Value

Commission is calculated on the net sale value, which excludes:

  • Shipping fees
  • Taxes and GST
  • Refunded, cancelled or charged-back orders

Commissions are earned only on successfully completed and paid transactions. Any commission paid on a subsequently refunded or cancelled order will be reversed from the Ambassador's balance.

3.3 GST & Tax Obligations

Commission payments made to Ambassadors are inclusive of GST where applicable. Ambassadors are solely responsible for declaring income earned through the Programme in accordance with Australian Tax Office (ATO) requirements. BDS recommends seeking independent tax advice if required.

4. Discount Code Policy

Each Ambassador receives a unique 10% discount code for their audience. The following rules apply:

  • Ambassadors are strictly prohibited from publishing their discount code on coupon aggregation, cashback, deal or voucher websites
  • Codes may not be combined with other BDS promotions unless explicitly approved in writing
  • Codes may not be altered, rebranded or transferred to another person
  • BDS reserves the right to deactivate any code that is being abused, misused or applied in breach of these Terms

5. Commission Holding & Payment

5.1 Holding Period

All commissions are subject to a 30-day holding period from the date of sale to allow for returns, refunds, fraud and chargebacks.

5.2 Minimum Threshold

The minimum payout threshold is $30 AUD. Balances below $30 AUD will roll over to the following month automatically.

5.3 Payment Schedule

Payments are processed monthly following the 30-day holding period, via:

  • PayPal
  • Direct bank transfer (Australian bank accounts only)

Affiliates are responsible for providing accurate and up-to-date payment details. BDS is not liable for missed or delayed payments resulting from incorrect information provided by the  Ambassador.

5.4 Commission at Termination

Upon termination of the ambassador relationship, commissions that have cleared the 30-day holding period and meet the $30 AUD minimum threshold will be paid in the next regular monthly payout cycle. Commissions that have not yet cleared the 30-day holding period at the time of termination will be forfeited.

6. Ambassador Content Requirements

This section applies to all ambassadors, including creators and social media influencers.

Upon receiving products, Influencers are required to create and publish content within 14 days of receipt. Failure to post within this period may result in suspension or termination from the Programme.

During each term, Ambassadors must publish a minimum of two (2) posts per month featuring BDS products. There is no maximum; Ambassadors are welcome to post as frequently as they wish.

Ambassadors must:

  • Clearly disclose the ambassador relationship in captions, bio, or description
  • Avoid misleading before-and-after claims
  • Avoid unverified medical statements
  • Avoid claims that imply veterinary cure or guaranteed results
  • Align with responsible pet care standards and reflect the BDS brand values
  • Tag @BDSAnimalHealth where applicable
  • Use hashtag #BDSAnimalHealth

BDS reserves the right to request edits or removal of any content that does not meet the above requirements. Continued non-compliance may result in removal from the Programme.

7. Strict Paid Advertising Policy

Ambassadors are strictly prohibited from:

  • Running paid Google Ads bidding on:
    • BDS brand name
    • Product names
    • Misspellings of the brand
  • Running paid social ads using BDS creatives without written permission
  • Direct linking paid ads to the BDS website
  • Using brand trademarks in ad copy without approval

Affiliates may run paid traffic ONLY if:

  • It directs to their own review or content page
  • It does not target brand keyword bidding
  • It is pre-approved in writing

Violation results in immediate termination and forfeiture of unpaid commissions.

8. Working-Dog Niche Clause

Because BDS offers Energy+Plus and Premium Energy Drink for working dogs, affiliates targeting:

  • Hunting dogs
  • Farm dogs
  • K9 units
  • Sporting dogs

Must:

  • Avoid overperformance claims
  • Avoid positioning products as performance-enhancing drugs
  • Avoid veterinary or competition rule violations
  • Avoid unsafe dosing advice

Content must promote responsible use.

BDS reserves the right to review working-dog-related promotional content.

9. Prohibited Activities

Immediate termination if the ambassador engages in:

  • Self-referral purchases
  • Fake or incentivised purchases
  • Bot traffic
  • Spam emails
  • Cookie stuffing
  • Fake discount websites
  • Misrepresentation of ingredients or benefits
  • Fake testimonials

Unpaid commissions may be withheld in case of fraud.

10. Intellectual Property

Ambassadors receive a limited, revocable license to use:

  • Approved logos
  • Official product images
  • Provided marketing materials

Ambassadors may not:

  • Modify logos
  • Register domains with the brand name
  • Create social handles using the brand name

All intellectual property remains the property of BDS Animal Health.

11. Termination

Either party may terminate participation at any time.

BDS may immediately terminate an Ambassadors for:

  • Fraud
  • Brand misuse
  • Paid ads violations
  • Misleading claims
  • Policy breach

Commissions below the $30 threshold at termination may be forfeited.

12. Limitation of Liability

BDS Animal Health is not liable for:

  • Indirect or consequential losses
  • Technical tracking errors outside reasonable control
  • Income expectations

Participation does not guarantee specific earnings.

13. Modifications

BDS reserves the right to modify these Terms at any time. Continued participation constitutes acceptance of updated Terms.

14. Governing Law

These Terms are governed by the laws of Australia.